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Europublic sca/cva

Avenue Emile De Mot 9, Box 4
1000 Brussels, Belgium

Phone: +32(0)2 343 77 26
Fax: +32(0)2 343 93 30
Mobile Belgium: 0477/604 374
Mobile International: +32 477 604 374
Skype ID: kmminke

Company Register:
RPM/RPR Brussels 0436.376.967
VAT: BE 0436.376.967.

Europublic
Decoding Cultures

Things often go wrong in international business and world affairs because people unwittingly interpret a statement or event in a way that is different from the way it was intended. Every 'community' has its silent language and its secret rites.

All cultures - national, regional, corporate, professional and more - are prisms or filters colouring peoples' perceptions of a single reality. And we are all programmed by the cultures we belong to.

At Europublic, we try to get beyond the prisms to the realities, understand the idiosyncrasies of cultures and how they work, and what we need to remember when we're dealing with them.

Our experience has produced this series of books on various aspects of the European and other cultures.

EUROPUBLIC ONLINE BOOKSHOP

We also provide a range of culture-related services to institutions and private-sector organizations. In short, we guide, mentor, instruct and publish, all around this one issue: decoding cultures.

PRIVATE SECTOR CLIENTS

Hansar International

Hansar International is a supplier of international executive search services to selected, multi-divisional organisations and smaller, entrepreneurial businesses expanding into international markets. Clients come from diverse sectors in terms of pr...

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Johnson & Johnson

Johnson & Johnson   Johnson & Johnson's R&D Consumer EMEA, based in Düsseldorf, Germany, develops and  offers products focused on women, particularly mothers and their children, in the areas of hygiene, baby ...

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INSTITUTIONAL CLIENTS

A research-based policy support organisation

  A RESEARCH-BASED POLICY SUPPORT ORGANISATION   The Joint Research Centre"Europe faces public concern about complex issues such as food contamination, genetic modification, chemical hazards, global change, environment and health, and nuclear safety. The Joint Research Centre (JRC) supports EU policy-makers in th...

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The Power to Innovate

  The Intelligent Energy Executive Agency (IEEA) implements the Intelligent Energy - Europe programme.With more than 40 staff, the IEEA manages the different projects and events funded under the IEE programme, and disseminates the know-how and best practices. This gives the pr...

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RICHARD HILL'S BLOG - RECENT POSTS
  • So who's to blame?
    Unless you happen to be American or Asian, there is no such thing as a 'typical' European. The reality is much more complex… and richer. But it does take time and experience to be fully aware of this reality. Its complexity comes out in practical matters like the comparative statistics for average payment terms in business transactions which vary enormously from North to South - Finnish companies have to wait three times as long if they export to Italy, for example. To some extent you see ... by rhill
    Readmore...
  • Stereotypes
    Many of the world's foreign affairs initiatives are powered and propelled by stereotypes. "Freedom", "evil axis" and the like. We tend to think such things are a product of folk wisdom handed down over generations. After all, didn't the Sicilians have a saying back in the 17th century that "the French are wiser than they seem and the Spanish seem wiser than they are."? It was recorded nearly 400 years ago by two visitors from the British Isles - Francis Bacon in his essays Of Seeming Wise and Wi ... by rhill
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Richard Hill talks about his book: The Art of being Belgian

The book examines one of Europe's most fascinating but underrated cultures from the point of view of an intercultural expert and foreign author - one with intimate knowledge of every facet of Belgian life.