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Europublic sca/cva

Avenue Louise 437/Box2,
B-1050 Brussels,
Belgium

Phone: +32(0)2 343 77 26
Fax: +32(0)2 343 93 30
Mobile Belgium: 0477/604 374
Mobile International: +32 477 604 374
Skype ID: kmminke

Company Register:
RPM/RPR Brussels 0436.376.967
VAT: BE 0436.376.967.

Europublic

Decoding Cultures

Things often go wrong in international business and world affairs because people unwittingly interpret a statement or event in a way that is different from the way it was intended. Every 'community' has its silent language and its secret rites.

All cultures - national, regional, corporate, professional and more - are prisms or filters colouring peoples' perceptions of a single reality. And we are all programmed by the cultures we belong to.

At Europublic, we try to get beyond the prisms to the realities, understand the idiosyncrasies of cultures and how they work, and what we need to remember when we're dealing with them.

We put this know-how to work in three fields:

Intercultural services: country-specific online training programmes, customised coaching and counselling through web-based eLearning programmes.

Institutional services: European affairs, representation to EU institutions, pan-European research surveys and studies.

Writing and publishing: scripts, magazine editing and publication, reporting, book publishing.

EUROPUBLIC ONLINE BOOKSHOP

In short, we guide, mentor, instruct and publish, all around this one issue: decoding cultures.

PRIVATE SECTOR CLIENTS

Zorn Production International/AWEX

L'AWEX, l'Agence wallonne à l'exportation et aux investissements étrangers. Through its contractor ZORN PRODUCTION INTERNATIONAL of Lille, France, the Europublic Writers Bureau has been providing copywriting services in English and Fren...

The Brussels Enterprise Agency,

The Brussels Enterprise Agency (BEA) is an initiative of the Brussels Capital Region. The BEA advises and guides at no cost every start-up, SME or foreign investor who wants to set up...

INSTITUTIONAL CLIENTS

The Power to Innovate

The Intelligent Energy Executive Agency (IEEA) implements the Intelligent Energy - Europe programme.With more than 40 staff, the IEEA manages the different projects and events funded under the IEE programme, and disseminates the know-how and best practices. This gives the pr...

DG COMM Workshop Brussels

DG COMMUNICATION ORGANISED WORKSHOP ON CITIZENS' CONSULTATION The workshop provided participants with the opportunity to react to the evaluation of the citizens' consultation carried out by the European Commission since 2006.Speakers included: - Claus Sørensen, Director General, DG Communication of the European Co...

RICHARD HILL'S BLOG - RECENT POSTS

So who’s to blame?
Unless you happen to be American or Asian, there is no such thing as a ‘typical’ European. The reality is much more complex… and richer. But it does take time and experience to be fully aware of this reality. Its complexity comes out in practical matters like the comparative statistics for average payment terms in business transactions which vary enormously from North to South – Finnish companies have to wait three times as long if they export to Italy, for example. To ... by rhill
Readmore...
So that Balkans bogeyman
So that Balkans bogeyman – the row about Macedonia (sorry, FYROM) – is raising its ugly head again. Like Serbia’s stance on Kosovo, Greek opposition draws on the historical mythmaking of communities that claim to have suffered the indignity of occupation by the Ottomans (an experience often portrayed in that part of the world as much worse than it really was).The Greek attitude fully exploits the fact that there is no clear identification with real estate. Pre-Alexander, classi ... by rhill
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Richard Hill talks about his book: The Art of being Belgian

The book examines one of Europe's most fascinating but underrated cultures from the point of view of an intercultural expert and foreign author - one with intimate knowledge of every facet of Belgian life.