STEWART- ALLEN Allyson

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A Californian based in Europe for over 20 years, Allyson Stewart-Allen is an experienced international marketing and intercultural expert. Having worked for such blue-chip consulting firms as PricewaterhouseCoopers, PA Consulting and Hay Management Consultants, she founded her own company, International Marketing Partners. In addition to her native English, she speaks French and German.

Allyson is co-author of the best-selling book Working with Americans (© 2002 Prentice Hall), the first-ever business manual devoted to the US business culture: featured in the Financial Times and on CNN and Sky News, as well as on several BBC television and radio programmes, it was the first ‘business’ book to feature at the Hay-on-Wye literary festival. She is also a contributing author to the latest edition of The FT Handbook of Management (Crainer, Dearlove © Pearson Education 2004) and to Win New Business (Croft, © Thorogood 2002), and authored Marketing in the USA (© UK Trade & Investment 2000) for the British Government’s Department of Trade & Industry.

In addition to a recent four-year slot on Sky News’ Business Report programme as the “Muse of Marketing,” Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes: she also has a regular column in Market Leader magazine. Recent keynote conference appearances include Economist Conferences, American Chamber of Commerce Denmark, Institute of Directors Conferences, The Law Society, The British Luxury Council, British American Chamber of Commerce, Inspired Leaders Network, The Marketing Society and the American Marketing Association.

Allyson Stewart-Allen holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University where she studied under the direct tutelage of Dr. Peter Drucker.

Proposed themes

-          Branding, re-branding and de-branding

-          Keys to success for European retailing

-          Freebies and giveaways – do they work?

-          Food trends of the future

-          Working with Americans/working with the British

-          Fine-tuning brands for global markets

-          New advertising media in Europe

-          Crisis management: taking a product off the market

-   US Business Culture

-   Working with Americans

-   Marketing