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A U.S. national living in Sweden, Gary R. Baker has over 25 years' business experience, much of this time at globally renowned companies. He is one of few corporate professionals who have worked on balancing cultural diversity from both profit-driven and regulatory perspectives, and has implemented diversity-based business solutions throughout most facets of company operations.
Gary moved to Sweden for the first time in 1985, to marry and study Swedish alongside political refugees. Starting a second career in banking upon his return to California in 1986, he was well positioned when the U.S. banking sector was forced by Congress in 1990 to engage in a deeper understanding of cultural diversity in credit markets. Gary started departments at two banks to drive culture shifts both internally and externally.
In 1996, Gary joined Deloitte & Touche in San Francisco to launch a new consulting practice to help financial service companies expand credit and minimise risks related to multicultural markets. His past clients include Morgan Stanley, Riggs Bank, Discover Financial Services and Tokyo's Fujitsu Research Institute. He moved to Stockholm in 1999 to serve as Deloitte's Director of Marketing & Communications for Sweden.
Apart from running his own consulting firm, helping companies develop strategies to penetrate non-traditional markets, particularly Europe's new immigrant groups, Gary joined PDI Scandinavia AB in April 2005 as their new Director of Business Development.
Himself a 3rd generation immigrant of German ancestry to the U.S., Gary holds a degree in Business Administration from California Polytechnic State University in San Luis Obispo, specialising on management. He is fluent in Swedish and conversant in Spanish. An active speaker and trainer, he works closely with the private, public and non-profit sectors, where he has a long history of building cooperative partnerships.
Proposed themes
- Sustainable integration: A market-based perspective
- Leading an organisation toward a more open mindset
- Personnel and diversity
– Winning the war for multicultural talent - Marketing and selling ... to "them"
- Diversity as a platform for partnerships between the private, public and non-profit sectors
- U.S. corporate practices: What are they thinking?
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