Things often go wrong in international business and world affairs because people unwittingly interpret a statement or event in a way that is different from the way it was intended. Every 'community' has its silent language and its secret rites.

All cultures - national, regional, corporate, professional and more - are prisms or filters colouring peoples' perceptions of a single reality. And we are all programmed by the cultures we belong to.

At Europublic, we try to get beyond the prisms to the realities, understand the idiosyncrasies of cultures and how they work, and what we need to remember when we're dealing with them.

Intercultural services: country-specific online training programmes, customised coaching and counselling through web-based eLearning programmes.

Institutional services: European affairs, representation to EU institutions, pan-European research surveys and studies.

Writing and publishing: scripts, magazine editing and publication, reporting, book publishing.