The challenges of institutional assignments

Here, the biggest challenge is to fight the demon of 'institution-speak': so much that is said and written is opaque, acronym-ridden and often repetitive. Why use a short word when a long word will do? Added to that is the problem that some institutions feature words in their vocabularies that are both unique in meaning and irreplaceable, so we have to help the public understand what they mean.

Here's just one example of what we're talking about: ""The project will persuade armed non-state actors (NSAs)… not to use antipersonnel mines… to minimise the impact of landmines on communities, refugees and internally displaced persons." Euh, the horrendous results of terrorist action? 

The organisational aspects of institutional assignments

There are a lot of government servants who believe they are serving the government and not the public. They have to be persuaded to turn round 180° and address the people they're serving in a language these people will understand. This is an organisational priority that can take us into the realms of psychology, even metaphysics. Again, it needs the right kind of person on the client side to act as 'honest broker'.  

And, once again, the outcome is quicker and better results, lower costs, and a really satisfied client.